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Even the absurdist “ True Facts” nature documentary spoof has gotten serious about verifying its facts with scientists and providing sources in the description box.If you are working on a paper in the APA style, you know that formatting APA citations can be a complicated task that requires a lot of patience. When the popular German YouTuber Rezo posted an hour-long takedown of the German government’s inaction on climate change, he prepared a 13-page document with hundreds of references to academic papers, videos, websites, and popular science articles. Typically used for copyright disclaimers or links to other social media accounts, many YouTubers have begun to treat it as a bibliography for citations. For instance, in October 2019, Science News released a guide explaining their standards for journalism, answering similar questions about how they find and evaluate expert sources.Īnother recent development on YouTube has been the use of the description box, located directly below the video.
It’s an approach that’s not so different from what traditional science publications are doing to build trust. (In a phone interview with Undark, Coffee Break would only give his first name as Stephen, declining to provide more personally identifying information because he says his work can put him at legal risk.) Short, simple, and flashy is the recipe for success on YouTube, according to the user Coffee Break, a YouTuber who has produced videos critical of pop science. In theory, this should add a level of quality control.
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Second, YouTube is increasingly mainstream, with more of its biggest stars being backed by professional teams and organizations. While the change isn’t necessarily bad, Carlson adds, it opens the door to abuse. Today, anyone with the skills to be popular on YouTube can take that place. “The credentials for traditional edutainment programming matched more closely the credentials for being a traditional educator or scholar,” says Carlson.
First, thanks in part to advances in video production, it is now easier than ever to make and upload videos. Two converging trends further complicate the picture. Around the same time, Raval published an academic paper that was later revealed to be plagiarized. Last summer, for instance, his online course called “Make Money with Machine Learning” turned out to be effectively a scam, as The Register reported, and Raval was forced to refund hundreds of students. While Raval’s videos have been praised for their high production quality and accessibility, his work has recently been called into question. Top YouTube channels like Raval’s receive the majority of these views-one 2018 estimate found that the top 3 percent of channels take in 85 percent of all views. A 2018 Pew survey of nearly 5,000 adults in the US found that about nine in 10 users of the site value it as a learning resource, while in a similar study, 60 percent of Generation Z respondents preferred using YouTube to learn over books. On YouTube, edutainment is both a popular and wildly diverse genre, encompassing videos about the mathematics of cake cutting and what tattooing looks like in slow motion. Edutainment aims to teach, “but it employs some of the strategies of entertainment in order to do so,” says Gordon Carlson, an associate professor in the communications studies department at Fort Hays State University in Kansas.
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